Why Your Website Is Invisible to ChatGPT (and How to Fix It)
The most common technical and content gaps that stop AI assistants from recommending otherwise great websites, and a practical checklist to close them.
Read articleWhich AI bots visit your site, what each one does, and how to allow AI search visibility while keeping control over model training.

Most AI providers now publish the user agents their crawlers use, and many separate training crawlers from search crawlers. That distinction matters: you can stay visible in AI answers without necessarily contributing your content to model training.
GPTBot (training), OAI-SearchBot (ChatGPT search results), ChatGPT-User (pages fetched on a user’s request).ClaudeBot (training), Claude-SearchBot (search), Claude-User (user requests).PerplexityBot (search index), Perplexity-User (user requests).Googlebot crawls for Search, including AI Overviews. Google-Extended is a control token for Gemini model use, not a separate crawler.# AI search and user-triggered fetches: allowed
User-agent: OAI-SearchBot
User-agent: ChatGPT-User
User-agent: Claude-SearchBot
User-agent: Claude-User
User-agent: PerplexityBot
User-agent: Perplexity-User
Allow: /
# Model training: blocked
User-agent: GPTBot
User-agent: ClaudeBot
User-agent: Google-Extended
Disallow: /
# Everyone else
User-agent: *
Allow: /
Disallow: /admin/
Sitemap: https://yourdomain.com/sitemap.xmlIf you’re comfortable with your public content being used for training, and many businesses are, since it can reinforce how models describe them, simply allow all of the bots above.
Some CDNs and security services block AI bots by default or through “bot fight” settings. A perfect robots.txt doesn’t help if requests are rejected before they reach your server. Check these settings alongside your robots file.
/robots.txt in a browser and confirm the rules are live.
The most common technical and content gaps that stop AI assistants from recommending otherwise great websites, and a practical checklist to close them.
Read article
Where classic search optimization still matters, where answer engines need a different approach, and how to run both without doubling your workload.
Read article
A practical walkthrough of the emerging llms.txt convention, with a template you can adapt for your own site in under an hour.
Read articleGet your free AI readiness audit, or talk to our team about a full GEO & AEO strategy for your brand.